![]() ![]() This will allow developers to quickly experiment with different storylines and visual styles, significantly reducing production time and costs On-the-fly content creation: Sora can be used to generate dynamic scenes, characters, and even entire worlds based on text descriptions in real time.Here are the areas that come to mind first: ![]() In gamedev, Sora will definitely have an impact on both development and marketing. What seems possible is to use this tool to make a pitch deck for investors. Theoretically speaking, it is possible to make cutscenes using Sora, but at the current stage it won’t be possible to put together a high-quality game. It could also be a blessing for indie developers who don’t have enough funds or skills needed for video production. In gamedev, Sora could be used in creating ad creatives. How do you think Sora could be applied to game development? Regardless, it is as impactful as the home video camera. When it launches, expect a ton of “I inputted into Sora and look what it created!!!”, but this will be shortlived as it was with ChatGPT as more creative people get to grips with it and produce more directed forms of entertainment. This is a key moment in AI generation and will have a profound image on short video generation. So whereas most AI serves distort or hallucinate between video frames, Sora keeps a human running naturally, or buildings being the same shape. It looks like Sora has solved one of the most complex image generation problems: consistency between frames. Guy Gadney, co-founder and CEO of Charisma More flexible companies will be able to outperform larger ones in advertising, in prototyping, in attracting attention in all areas, not just in game development. Evolve again as a company and rebuild processes. This technology shows significant practical potential not only for simulating real and virtual worlds, but also for modeling future scenarios, which is a crucial step in the development of AGI.Įugene Kitkin, founder and CEO of Lost LoreĮvery time I see new products from OpenAI, I think that I need to relearn again. What OpenAI has revealed about Sora’s capabilities seems to be a significant breakthrough for AI. I believe this is a time of great opportunity and we look forward to having access to this tool to explore everything in practice. In the future, we can expect educational videos that automatically adapt to the person’s knowledge level and interests, making the learning process more interesting and personalized. Taking an even broader view, Sora could have a strong impact on educational projects. This will certainly reduce CPI and increase the effectiveness of advertising campaigns. In the advertising space, the development Sora could lead to customized ads that are precisely targeted to the interests and preferences of a specific user. This is likely to increase emotional engagement and open up new horizons of interactivity. This is how I imagine the video production world in the future: each viewer can change the film themselves in real time, for example, make the film have a happy ending instead of a dramatic one, or change the storyline according to their preferences. This could mean revolutionary changes not only in the way entertainment content is consumed, but also in the advertising industry. Sora not only demonstrates the ability to generate video content based on text descriptions, but also provides us with a perspective where each viewer will be able to influence the story development and details of the video, making them unique and personalized. With the opportunities that OpenAI provides with its latest product, Sora, we are looking at a unique future for the video production industry. At this point, they can replace stock videos, devaluing to some extent the work of independent videographers who put short videos up for sale. ![]() The tool has a number of competitors, and they all are now revolutionizing video production. Those who have seen that AI meme of Will Smith eating spaghetti, generated by one of the previous generation models, will understand how the quality has improved. ![]() Sora is impressive with the level of quality of generated videos, but it’s not the only solution of its kind. What were your first impressions of the examples shown and the announcement in general? A screenshot of a video generated using Sora (Source: OpenAI) OpenAI has only teased what Sora could be potentially capable of. ![]()
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